King penguinsCourse goal

Update link-building training for EnVeritas Group staff members and contractors in response to new Google Penguin algorithm changes.

Learning objectives

  1. Describe the role of hyperlinks in determining a website’s search engine rankings
  2. Describe Google Penguin 2.0 and understand its effect on SEO and content marketing
  3. Analyze and evaluate the quality of a website’s link structure
  4. Apply the principles of effective link-building and link removal to existing websites
  5. Create an effective link-building strategy for a brand new website

Course development underway – see design documentation.

 

photo by: wili_hybrid

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